Brand Creation of Pietro Gallo Estate Liqueur True Expression of what it means to Live the Sweet Life
Squad Ink - Pietro Gallo Estate
"Some dreams simply have to be realised, as was the case with John and Anna’s vision for Pietro Gallo Estate. The couple’s shared passion for seasonal produce and the fine art of distilling Italian spirits has led to the journey that has brought Pietro Gallo to life.
A love for fresh produce is something that brings people together and Pietro Gallo’s approach to locally grown and sourced produce perfectly celebrates that passion and commitment – from the rich King Valley Prosecco grapes grown at just the right altitude to create their distinguished Grappa, through to the estate-grown Lisbon and Eureka Lemons that make up Pietro Gallo’s acclaimed Limoncello, crafted right here on site.
The brief was to create the brand identity and packaging for their beloved Grappa (grape spirit) and a range of fruit liqueurs. The products need to expression the idea of celebration and ‘the sweet life’ that John and Anna had built on the estate."
Design Agency: Squad Ink
Brand / Project Name: Pietro Gallo Estate
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design
Market Country: Australia
Market Region: Oceania
Project Type: Agency Commercial / Published
Project Category: Spirits
Consumer Packaging Format: Bottle
Substrate / Material: Glass