Brand Identity for Electrician Jay Bennett
Afterhours - Electrician Jay Bennett
"Identity, stationery and self promotional items for Cornish electrician Jay Bennett.
Based on a central ‘J’ electrical bolt motif, which captures his name and his profession in one. The identity was intended to reflect his small, personal service, his love of rock & roll and his specialism in music and hospitality sectors, often picking up business through the live music scene.
As a small business, we had to create a low budget solution. The letterhead is digitally printed on sugar paper stock for a raw, stripped back aesthetic. To accompany this, matchbook ‘business cards’ were created promoting his services: ’Need a light, Boy?’ Perfect to light a candle in a black out!
Finally as an extension of the idea, a playful pastiche of a rock t-shirt would be produced each year to record his ‘tour’ of work venues around Devon and Cornwall."
Design Agency: Afterhours
Brand / Project Name: Brand Identity for Electrician Jay Bennett
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy, Corporate Tone of Voice
Design Deliverables: Corporate Brand Identity, Corporate Graphic Design, Corporate Service Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Construction