New Packaging Design for Knorr Seasoning Series in the Turkish Market

New Packaging Design for Knorr Seasoning Series in the Turkish Market / World Brand & Packaging Design Society

Orhan Irmak Tasarim - Knorr Seasoning Packaging Design

"Knorr Seasoning series, the newest member of the Knorr family in Turkey, has been capturing the attention of consumers with the product idea and the packaging design. Consisting of different vegetable and spice mixes, the series include four different types for vegetable dishes, French fries, yoghurt dressings and chicken. The packagings in the form of jars differentiate in type with color codes. With the visuals on the packaging we explain the contents of the product and visualize the dishes that the mixes could be used in. The warm typography and the wooden texture, highlight the product’s natural content."

Design Agency: Orhan Irmak Tasarim
Brand / Project Name: Knorr Seasoning Packaging Design
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Graphic Packaging Design
Location: Turkey
Market Country: Turkey
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Cupboard Food
Consumer Packaging Format: Jar, Sleeve
Substrate / Material: Plastic