New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market

New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market / World Brand & Packaging Design Society

Ogilvy Istanbul - Coca-Cola // Thermo Cans

"This summer, Coca-Cola is keeping fans and cans cool with an exciting packaging evolution that tells consumers when their Coke is perfectly chilled. Color-changing packaging with temperature-sensitive labels that transform the Coca-Cola logo from classic white to blue and pink when the can or bottle is perfectly chilled at 4°C.

Reminiscent summer icons (sun, skateboard, butterfly, yacht, ball, headphone) were used on the boxes."

New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market / World Brand & Packaging Design Society
New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market / World Brand & Packaging Design Society
New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market / World Brand & Packaging Design Society
New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market / World Brand & Packaging Design Society
New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market / World Brand & Packaging Design Society
New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market / World Brand & Packaging Design Society
New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market / World Brand & Packaging Design Society
New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market / World Brand & Packaging Design Society
New Technology Inspired Creative Solution for Coca-Cola Cans for Turkish Market / World Brand & Packaging Design Society

Design Agency: Ogilvy Istanbul
Brand / Project Name: Coca-Cola Thermo Cans
Project Type: Consumer Brand Redesign
Design Deliverables: Consumer Graphic Packaging Design, Consumer Advertising
Location: Turkey
Market Country: Turkey
Project Type: Agency Commercial / Published
Project Category: Frozen Food
Consumer Packaging Format: Bottle, Can
Substrate / Material: Metal