Concept Packaging Redesign for Russian Craft Beer Brand
Alexey Seoev - Salden's redesign
"Salden's is one of the most famous craft breweries in Russia. The redesign should include the logo, the dividing of the entire brewery assortment (about 200 varieties of the drink) into two lines – usual and premium and creating a design for each of them. The project is a concept.
It was decided that a design of premium labels is to be based on a stylized and modernized classic scenario of several Western European fairy tales (such as the Little Mermaid, Little Red Riding Hood, Cinderella, etc.), however, it’s main character should be turned into to a male - a so-called beergeek, an indie rock, a barbershop and an art-house fan! The illustration abounds with details and allusions. The form of the label remains unchanged, however, for different SKUs the fabulous entourage and the story changes."
Design Agency: Alexey Seoev
Brand / Project Name: Salden's redesign
Project Type: Corporate Brand Redesign, Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand World
Design Deliverables: Corporate Rebranding, Corporate Retail Design, Consumer Rebranding, Consumer Retail Design
Market Country: Russia
Market Region: Europe
Project Type: Freelance Concept / Non Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Substrate / Material: Glass