Curious Art and Exploration Branding for a French Microbrewery
studio OUAM - Brasserie Mira
"Mira is a microbrewery from the Arcachon Bay, founded in La Teste-de-Buch. We have worked with the brand from the very start, from the naming to the packaging and communication.
Mira, from the Latin word mirabilia (marvel), is a reflection of its two creators who wanted to create a beer using the local resources and share their passion for hops. The brand is based on the former cabinets of curiosities, that existed before our museums and had been created to pass a taste for art and exploration down to visitors."
Design Agency: studio OUAM
Brand / Project Name: Brasserie Mira - Branding & Packaging
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Naming, Consumer Tone of Voice, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design, Consumer Brand Guidelines, Consumer Advertising
Market Country: France
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Basket, Bottle
Substrate / Material: Glass, Paper