Logo-monogram, Branding and Packaging Design for Greek Handmade Jewellery Brand
Cursor Design Studio - KATERINA LYTRA
"We decided to make a "dialogue" on the author's monogram. Katerina between Lytra. The artist opposite to the business woman. A balance and a relationship so powerful but also so delicate. A dialogue - a mirror of the soul that the creator places in her works. Thus L becomes a mirror of K and vice versa. A "conversation" perfectly harmonized, which marks the new era of Katerina Lytra's jewelery through this logo-monogram. The same balance is also attributed in typography using a redesigned version of futura.
The corporate identity (card, receipt) as well as the packaging (bags, boxes) are based on the brand's minimal style. The predominant color of the applications is gray, which also exists inside the shop, and is ideally combined with the gold logo and the letters of the brand applied with rotogravure in black.
Design Agency: Cursor Design Studio
Photography: Michael Koronis copyright ©
Brand / Project Name: KATERINA LYTRA
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy
Design Deliverables: Corporate Brand Identity, Corporate Graphic Design, Corporate Retail Design
Market Country: Greece
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Corporate Brand
Consumer Packaging Format: Bag, Box
Substrate / Material: Pulp Paper