Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market

Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market / World Brand & Packaging Design Society

Sophia Georgopoulou | Design - Meet Sweet / Fit Range

"Meet Sweet, the small-scale brand of hand-crafted, high-quality biscuits from China that became originally known through their Classic Range, now introduce a new, exciting line.
Meet Sweet Fit Range comprises 5 new flavours, all with a certain health twist. For this Range, the brands’ mascots, the Bunny and the Bear play a leading role on the packaging. Adding to the fitness orientation of the Range, the characters are depicted in various activities. In line with the design tenets of the original Classic Range, the boxes of the Fit Range also use the "rainbow" as a main part of the visuals. The Fit Range now completes the offerings of the Meet Sweet brand, making sure that there is something for everyone to love and enjoy. 

 

Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market / World Brand & Packaging Design Society
Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market / World Brand & Packaging Design Society
Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market / World Brand & Packaging Design Society
Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market / World Brand & Packaging Design Society
Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market / World Brand & Packaging Design Society
Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market / World Brand & Packaging Design Society
Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market / World Brand & Packaging Design Society
Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market / World Brand & Packaging Design Society
Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market / World Brand & Packaging Design Society
Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market / World Brand & Packaging Design Society

Design Agency: Sophia Georgopoulou | Design
Brand / Project Name: Meet Sweet / Fit Range
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand World
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Client: Chen Xiaoyu
Concept, Design & Illustrations: Sophia Georgopoulou
Copy: Konstantinos Kontinos
3D renderings: Costis Papatheodorou
Location: Greece
Market Country: China
Market Region: Asia
Project Type: Freelance Commercial / Published
Project Category: Bakery
Consumer Packaging Format: Box
Substrate / Material: Pulp Carton