Concept Design for Organic Tea Blend for Cafe Couture

Concept Design for Organic Tea Blend for Cafe Couture / World Brand & Packaging Design Society

Nomad Unicorn - Cafe Couture Tea Blend

" Label design for Cafe Couture, a premium tea and coffee store from Belgium.

For this project the client requested a trendy and modern looking label, to be stick on a recycled kraft paper pouch. They needed a catchy and colorful look that could make their brand to stand out from the classic and traditional tea packagings.

As a solution, I developed a minimalistic, light geometric pattern, and organic shapes that reminisce the natural and organic ingredients of the product. The thin and clear lines from the patterns speak for the slimming and detox properties of the product. And the bright colours reinforce the fresh and playful feel of the patterns. I also developed a system of icons to visually explain the instructions for making the tea properly."

Concept Design for Organic Tea Blend for Cafe Couture / World Brand & Packaging Design Society

Design Agency: Nomad Unicorn
Brand / Project Name: Cafe Couture Tea Blend label design
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight
Design Deliverables: Consumer Graphic Packaging Design
Location: Netherlands
Market Country: Belgium
Market Region: Europe
Project Type: Freelance Concept / Non Published
Project Category: Beverages
Consumer Packaging Format: Pouch
Substrate / Material: Pulp Paper