Conceptual Product Idea, Identity and Packaging for a Range of Dog Chilled Ready Meals
Afterhours - Dog's Dinner
"Conceptual product idea, identity and packaging for a range of chilled ready meals for man’s best friend. Conceived to demonstrate challenger thinking, provoke a response and to have some fun in our downtime.
Paralleling their owners’ favourite recipes but with the right nutritional balance for dogs, these mixed up dishes would look like a bit of a dog’s dinner to us but have all the right ingredients of a delicious meal to them.
To capture this theme of a dog’s perspective on taste, the identity and structural packaging would centre around the slipper at dinner and the newspaper at breakfast- two staples of family life that hold an unaccountable attraction to dogs."
Design Agency: Afterhours
Brand / Project Name: Dog's Dinner
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming
Design Deliverables: Consumer Brand Identity, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Concept / Non Published
Project Category: Pets and Animals
Consumer Packaging Format: Box, Sleeve, Tube, Tray
Substrate / Material: Plastic, Pulp Board