Identity and Communications for UK Driving Instructor
Afterhours - NB Driving Instructor Identity
"Identity and stationary for driving instructor
Nigel Bowen, who’s USP is his reassuring, calming approach, putting nervous learners at ease with his disarmingly friendly banter.
The identity uses the NB acronym to frame all of Nigel’s genuine one-liners and words of wisdom together with a visual style rooted in the language of motorway and road signage. This reflects its informative message and positions his service as ‘the route’ to passing your test.
The ‘My Way’ Code leaflet is his own guide to getting on the road as well as being a more universal expression of his positioning and offer in the market place, his own philosophy on learning to drive."
Design Agency: Afterhours
Brand / Project Name: NB Driving Instructor Identity
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy, Corporate Tone of Voice
Design Deliverables: Corporate Brand Identity, Corporate Brand Creation, Corporate Graphic Design, Corporate Service Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Education