Illustration of a Composition of a Figure of a Wild Animal for Argentina Wine

Illustration of a Composition of a Figure of a Wild Animal for Argentina Wine / World Brand & Packaging Design Society

Caliptra Creative Studio - Desquiciado Salvaje - Cabernet Franc

"Para este Cabernet Franc Desquiciado se optó por priorizar la coherencia gráfica existente con toda la línea de vinos. La composición implica la figura de un animal salvaje, con fuerza, ferocidad y poderío. En este caso se tomó la figura del elefante africano para representar a este Cabernet de buen cuerpo y estructura. El gran tamaño del mamífero terrestre más grande del planeta se visualiza en este packaging por la oposición con su ocultamiento. La ilustración original muestra solo partes del elefante y no su cuerpo entero, generando la sensación de que no cabe dentro de la etiqueta que lo contiene. Por esta razón cada uno de los trazos del animal se trabajan con laca de relieve aludiendo a la piel de éste provocando en el consumidor una verdadera experiencia multisensorial."

"For this Cabernet Franc Desquiciado it was decided to prioritise the existing graphic coherence with the entire line of wines. The composition involves the figure of a wild animal, with strength, ferocity and power.In this case the figure of the African elephant was taken to represent This Cabernet with a good body and structure, the large size of the largest terrestrial mammal on the planet is seen in this packaging because of the opposition to its hiding.The original illustration shows only parts of the elephant and not its entire body, generating the feeling that it does not fit inside the label that contains it, for this reason each one of the animal's traits is worked with a lacquered surface, alluding to the skin of the animal, provoking in the consumer a true multisensory experience. "

Illustration of a Composition of a Figure of a Wild Animal for Argentina Wine / World Brand & Packaging Design Society
Illustration of a Composition of a Figure of a Wild Animal for Argentina Wine / World Brand & Packaging Design Society

Design Agency: Caliptra Creative Studio
Brand / Project Name: Desquiciado Salvaje - Cabernet Franc
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging
Design
Location: Argentina
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Wine
Consumer Packaging Format: Bottle
Substrate / Material: Pulp Paper