Sanitary Protection and Intimate Hygiene Under There Wear Identity and Packaging
Afterhours - Under there wear Identity & Packaging
"Concept identity and packaging for a range of sanitary protection and intimate hygiene products.
Conceived to disrupt the ‘problem solving’ sector norms and challenge the pervading tone of ‘discretion’ within the category. UTW seeks to re-present san-pro as more of a lifestyle accessory.
Based around the brand idea that tampons and towels are a more intimate form of underwear, the identity borrows cues from parallel cosmetics and broader fashion categories.
As a consistent feature across the range, the drawstring pouch format becomes an integral
part of the brand identity and as such an additional brand asset.
The brand has its own distinctive language, utilising variations of the core brand name to take ownership of the product offer across the range."
Design Agency: Afterhours
Brand / Project Name: Under there wear Identity & Packaging
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming
Design Deliverables: Consumer Brand Identity, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Concept / Non Published
Project Category: Health Care
Consumer Packaging Format: Bottle, Pouch