Frozen Desserts Packaging with Two Fronts for Canadian Market Official Languages

Frozen Desserts Packaging with Two Fronts for Canadian Market Official Languages / World Brand & Packaging Design Society

HeadMade Design & Co. - Frozen Desserts DaVinci

"The main purpose of the project was to launch the new DaVinci product, to highlight it at POS and to differentiate it from its competitors. Considering that it is a value-added product, the packaging needed to highlight the attributes and ingredients. In this way, through the illustrations of the flavors of each variation of the product, as well as the presence of informative icons, communication between the packaging and the consumer was facilitated.

The colours used are within the institutional palette of the brand. Purple, for traditional products and green for vegans. The gold, in detail and the lid of the product help to prove that it is an elaborate and sophisticated dessert. Because they are marketed in Canada, where French and English are official languages, the packaging has two fronts - one in each language - to fully reach the country's consumers. Finally, the ludic aspect is taken to small details, from the melting effect on the front of the packaging, to the bar code that simulates the consumption of the product."

Frozen Desserts Packaging with Two Fronts for Canadian Market Official Languages / World Brand & Packaging Design Society
Frozen Desserts Packaging with Two Fronts for Canadian Market Official Languages / World Brand & Packaging Design Society
Frozen Desserts Packaging with Two Fronts for Canadian Market Official Languages / World Brand & Packaging Design Society

Design Agency: HeadMade Design & Co.
Brand / Project Name: Frozen Desserts DaVinci Packaging Design
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Brand Strategy, Consumer Research / Insight, Consumer Brand Strategy
Design Deliverables: Corporate Graphic Design, Consumer Brand Identity, Consumer Graphic Packaging Design
Location: Brazil
Market Country: Canada
Market Region: Africa
Project Type: Agency Commercial / Published
Project Category: Frozen Food
Consumer Packaging Format: Cup
Substrate / Material: Plastic