Minimal, Modern, and Natural Packaging for Simple Health, a Holistic Health Practice
Artful Ruckus - Simple Health Re-Brand
" Based in Dover, NH, Simple Health offers high quality natural health products and services to families interested in taking a holistic approach to improving their lifestyles. Simple Health focuses on naturopathic healing practices that are available both locally as well as nationally via telemedicine and consultations.
Simple Health approached us looking to update their branding as they began to quickly expand to a much larger audience. Originally focusing solely on local customers, they knew they needed a brand that could appeal to a national audience once they decided to launch an online shop along with their new telemedicine consulting services.
After a comprehensive audit of Simple Health’s competitors, we discovered that many of those companies utilized busy designs, dated identity systems, and muddled brand messaging. To set Simple Health apart from its competitors and to usher in their new focus on using modern technology to reach a national audience, we created a brand that is natural, modern, and minimal.
The color palette we established utilizes natural, earthy colors juxtaposed against bright, attention-grabbing backgrounds. The bright background colors draw inspiration from the vibrant hues found in the fruit juices that Simple Health offers its customers.
Working directly with company stakeholders, we were able to re-align Simple Health’s brand to portray an image that says “natural, modern, health”. The new brand attracts a much wider audience and gives customers peace of mind when purchasing Simple Health’s products or telemedicine services.
The final mark features four leaf symbols organized into the cross shape that’s often associated with the medical field. The accompanying typography is both modern and friendly, appealing to the families that comprise Simple Health’s main customer base."
Design Agency: Artful Ruckus
Brand / Project Name: Simple Health Re-Brand
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Rebranding, Consumer Graphic Packaging Design, Consumer Brand Guidelines
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Health and Beauty
Consumer Packaging Format: Bag, Bottle, Box, Pouch
Substrate / Material: Fabric, Pulp Board, Pulp Paper