Politically Charged Brazilian Beer Brand and Label Design
Abio Design Lab Studio - Label Brand Anarkhia Beer
"The Anarkhia beer brings in its proposal of brand governmental questionings, a bet in the conscience of the individuals. To be free to express complexity in the most varied styles. The freedom to make the beer you want any way you want.
The 0.6-liter dark amber bottle with dark and textured labels, few colors convey the serious, strong and organized sense of your brand.
Graphic elements and Synesthesia!
Graphic lines served as a guide for conducting the visual senses to the palate in a sinesthetic way.
Sistesia is the assimilation or interference of sensations of different senses of the same perceptual act. People can hear colors, see sounds and feel the taste by touching something. We use these interferences to convey the message of each beer.
In Sans Souci beer we use soft, curved lines and no hard ends for this beer that is lighter and softer. The perceived form may be from a glass of calm and continuous beer.
In "Double Troble" beer we most often use sharp and folded corners, proposing an overlap of the two circles, since it is a beer that in its formulation has doubly added hops.
"FramBoss" is a raspberry beer that has the citrus flavor, in its construction we use fast lines of frequency and still of sharp corners because its citric flavor causes a accented flavor. The element at the center of the circle alludes to the tie of the great government chief "The People".
In graphic communication we bring the displacement of lines and circles that composes icons of each style. There is no center but an idea. There is a voluntary order suggesting each package a different meaning.
Just as the texture and color of the substrate used in the labels serve as an association with the vinyl and frosted materials used in the great struggles for peace and social interests.
The letter K and H suggest letters of the cyrillic alphabet used by the brand in their speeches by the sociability of rights."
Design Agency: Abio Design Lab Studio
Brand / Project Name: Label Brand Anarkhia Beer
Project Type: Consumer Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy
Design Deliverables: Corporate Brand Experience, Corporate Brand Creation, Corporate Graphic Design
Market Country: Brazil
Market Region: Central America
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Tag
Substrate / Material: Glass, Pulp Paper