Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation

Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation / World Brand & Packaging Design Society

Ochodias - Bean Voyage

"Bean Voyage is a non-profit social enterprise that provides training and market access to smallholder women so they can produce specialty coffee, earn a better income, and lead sustainable lives. We’ve developed the design and packaging of the brand with the idea of making the brand experience more human and notorious, not only talking about coffee but about women behind that coffee. We got inspired by travel elements (lots of stamps, boarding passes and postcard designs), emotional elements and the representative idea of knowing new places and people. The design of the labels seeks to make more remarkable the quality of personalized product that this coffee has, allowing consumers to know more about the farmer, origin, aroma and type of roasting. All of these elements make Bean Voyage look like a unique product of international quality."

Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation / World Brand & Packaging Design Society
Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation / World Brand & Packaging Design Society
Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation / World Brand & Packaging Design Society
Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation / World Brand & Packaging Design Society
Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation / World Brand & Packaging Design Society
Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation / World Brand & Packaging Design Society
Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation / World Brand & Packaging Design Society
Travel Inspired Rebrand for a Women Powered Coffee Non-Profit Organisation / World Brand & Packaging Design Society

Design Agency: Ochodias
Brand / Project Name: Bean Voyage Rebranding & Packaging
Project Type: Corporate Brand Redesign, Consumer Brand Redesign
Strategic Deliverables: Corporate Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Corporate Brand Identity, Corporate Rebranding, Corporate Brand Digital, Consumer Graphic Packaging Design
Location: Mexico
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Beverages
Consumer Packaging Format: Bag, Box
Substrate / Material: Plastic, Pulp Carton