A Campaign to Celebrate the 70th Anniversary of the Universal Declaration of Human Rights
Séptimo - Human Rights Campaign — Natura
" A campaign to celebrate the 70th Anniversary of the Universal Declaration of Human Rights.
Back in 1948, the United Nations General Assembly adopted the first document in history in which different countries agreed that human rights are universal. Such an occasion deserved an awareness campaign for Natura. Inspired by the old protest placards, we transformed Natura’s bag in a strong proclamation of everybody’s rights."
Design Agency: Séptimo
Brand / Project Name: Human Rights Campaign — Natura
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Market Country: Multiple Countries
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Retail
Consumer Packaging Format: Bag
Substrate / Material: