Brand and packaging design for Matcha Ochaya in Peru

Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society

Kinoto Studio & Monica Reyes - Matcha Ochaya

"We were asked to design a brand for a matcha company called Ochaya from Lima, Peru. 
The logo had to represent the freshness, sophistication, and history of a product that originally comes from Japan. 
Our inspiration comes from the Japanese culture of tea, and we based the project on the elements from the traditional teahouses and the ceremony of matcha tea.
For the design of the packaging, we had to think of a graphic system that could work for all of the varieties of products. We wanted to keep some of the simplicity of the Japanese graphic design, illustration, and typography."

Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society
Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society
Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society
Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society
Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society
Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society
Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society
Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society
Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society
Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society
Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society
Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society
Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society
Brand and packaging design for Matcha Ochaya in Peru / World Brand & Packaging Design Society

Design Agency: Kinoto Studio & Monica Reyes
Brand / Project Name: Matcha Ochaya
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand World, Consumer Research / Insight, Consumer Brand World
Design Deliverables: Corporate Brand Identity, Consumer Brand Identity
Location: Argentina
Market Country: Peru
Market Region: South America
Project Type: Agency Promotional / Self Published
Project Category: Food
Consumer Packaging Format: Tag, Pouch
Substrate / Material: Plastic