Brand and Packaging for a Colombian Premium Fruit & Vegetable Drink

Brand and Packaging for a Colombian Premium Fruit & Vegetable Drink / World Brand & Packaging Design Society

Siegenthaler &Co - Blend

"We were asked to create a brand and packaging for a juice whose content was 100% fruits and vegetables, no flavorings or sweeteners and no water added. They are 5 different mixtures, inspired by the tropical flavors of Colombia. Drinking one of these juices means to us to be transported to the tropics, but we didn't want to fall into the obvious way of illustrating the fruits. So we decided to represent the skies over the tropical sunrises and sunsets."

Brand and Packaging for a Colombian Premium Fruit & Vegetable Drink / World Brand & Packaging Design Society
Brand and Packaging for a Colombian Premium Fruit & Vegetable Drink / World Brand & Packaging Design Society
Brand and Packaging for a Colombian Premium Fruit & Vegetable Drink / World Brand & Packaging Design Society

Design Agency: Siegenthaler &Co
Brand / Project Name: Blend
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Brand Guidelines
Location: Colombia
Market Country: Colombia
Market Region: South America
Project Type: Agency Commercial / Published
Project Category: Beverages
Consumer Packaging Format: Bottle
Substrate / Material: Glass