Concept Redesign for Nike Elite Socks, Celebrating New Partnership with the NBA

Concept Redesign for Nike Elite Socks, Celebrating New Partnership with the NBA / World Brand & Packaging Design Society

Andrew Hall -  Nike Elite Sock Redesign

"The new Nike Elite packaging carries a play on shape, both relative to a basketball court and a pair of socks. At centre court the sock is revealed using negative space displaying the Swoosh. At the back the signature Elite pattern is displayed with the NBA logo at the side. 

Giving an exciting revamp to the brands packaging and a new experience for the consumer."

Concept Redesign for Nike Elite Socks, Celebrating New Partnership with the NBA / World Brand & Packaging Design Society
Concept Redesign for Nike Elite Socks, Celebrating New Partnership with the NBA / World Brand & Packaging Design Society
Concept Redesign for Nike Elite Socks, Celebrating New Partnership with the NBA / World Brand & Packaging Design Society
Concept Redesign for Nike Elite Socks, Celebrating New Partnership with the NBA / World Brand & Packaging Design Society

Student: Andrew Hall
Brand / Project Name: Nike Elite Sock Redesign
Project Type: Consumer Brand Rejuvenation
Strategic Deliverables: Corporate Brand Strategy
Design Deliverables: Corporate Branding, Corporate Brand Experience, Corporate Retail Design
Location: Canada
Market Country: United States America
Market Region: North America
Project Type: Student Concept / Non Published
Project Category: Retail
Consumer Packaging Format: Box
Substrate / Material: Pulp Board, Pulp Carton