Consumer Brand Redesign and Modernisation of a Belarusian Range of Margarine and Sunflower Oil

Consumer Brand Redesign and Modernisation of a Belarusian Range of Margarine and Sunflower Oil / World Brand & Packaging Design Society

Fabula Branding -  Shedroe Leto

"Rusagro Group of Companies had the trademark of Shedroe Leto (Rich Summer) range of margarine and sunflower oil redesigned in order to give the products a modern look while preserving brand awareness and continuity.

The new packing solution by Fabula Branding is based on colour combination and informational pithiness. We’ve developed a clear and convenient design based on a combination of classic category-related colours. They are also used in the differentiation system within the product range. Checkered patterns tell the story of home cooking, and a topical photo in the overall laconic design style sets out the emotional tone of the solution."

Consumer Brand Redesign and Modernisation of a Belarusian Range of Margarine and Sunflower Oil / World Brand & Packaging Design Society
Consumer Brand Redesign and Modernisation of a Belarusian Range of Margarine and Sunflower Oil / World Brand & Packaging Design Society
Consumer Brand Redesign and Modernisation of a Belarusian Range of Margarine and Sunflower Oil / World Brand & Packaging Design Society
Consumer Brand Redesign and Modernisation of a Belarusian Range of Margarine and Sunflower Oil / World Brand & Packaging Design Society
Consumer Brand Redesign and Modernisation of a Belarusian Range of Margarine and Sunflower Oil / World Brand & Packaging Design Society
Consumer Brand Redesign and Modernisation of a Belarusian Range of Margarine and Sunflower Oil / World Brand & Packaging Design Society

Design Agency: Fabula Branding
Brand / Project Name: Shedroe Leto
Project Type: Consumer Brand Redesign
Design Deliverables: Consumer Graphic Packaging Design
Location: Belarus
Market Country: Russia
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Condiments
Consumer Packaging Format: Bottle, Wrap
Substrate / Material: Plastic, Pulp Paper