Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia

Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia / World Brand & Packaging Design Society

Siegenthaler &Co - Chelarte Labels

"Chelarte is a craft beer from Bogotá. They are known for being non-traditional, with an original look and surprising flavours. They serve straight-foward beers that are easy to understand and drink. Having always been inspired by strong-figured women, each flavour is named after a female character and it’s labels show their fun and passionate personalities. These characters, joined by a colour-coded system, make up the differentiation of each flavour. As the logo are the lips that symbolise the kiss one recieves from the beer.

Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia / World Brand & Packaging Design Society
Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia / World Brand & Packaging Design Society
Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia / World Brand & Packaging Design Society
Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia / World Brand & Packaging Design Society
Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia / World Brand & Packaging Design Society
Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia / World Brand & Packaging Design Society
Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia / World Brand & Packaging Design Society
Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia / World Brand & Packaging Design Society
Non-Traditional Craft Beer Brand Redesign from Bogotá, Colombia / World Brand & Packaging Design Society

Design Agency: Siegenthaler &Co
Brand / Project Name: Chelarte Labels
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Rebranding, Consumer Graphic Packaging Design, Consumer Brand Guidelines
Location: Colombia
Market Country: Colombia
Market Region: South America
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Substrate / Material: Glass