Repositioning and Redesign the Brand to Bring Back the Original Recipe for Success

Repositioning and Redesign the Brand to Bring Back the Original Recipe for Success / World Brand & Packaging Design Society

Handsome Brands - Galliano

" We went back to Galliano’s origins as an icon for Italian style, repositioning the brand around the idea of ‘Spirito Italiano’. This allowed us to draw out both Galliano’s rich history and Italy’s taste for flair and style — all of which fed straight into the refreshed brand identity and packaging. Galliano is far more than a redesign of the bottle. Every aspect of the brand was considered and a rich palette of design elements and imagery were created to ensure the Galliano story was delivered beautifully, through all applications.

“Figures are excellent. The trade is very excited and sales are up in all markets.”
Guenael Fily
Lucas Bols Global Brand Director"

Repositioning and Redesign the Brand to Bring Back the Original Recipe for Success / World Brand & Packaging Design Society
Repositioning and Redesign the Brand to Bring Back the Original Recipe for Success / World Brand & Packaging Design Society

Design Agency: Handsome Brands
Brand / Project Name: Galliano Brand Identity and Packaging
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design, Consumer Brand Guidelines
Location: United Kingdom
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Beverages
Consumer Packaging Format: Bottle
Substrate / Material: Glass