A classic contemporary identity for Henley Oyster Co.

A classic contemporary identity for Henley Oyster Co. / World Brand & Packaging Design Society

Carrousel Agency - Henley Oyster Co.

" Designed for a 2018 summer launch, Henley Oyster Co. is a mobile oyster + wine cart set to tour Henley-on-Thames and the surrounding areas.

Prestigious but with a contemporary twist was the brief for the brand. Taking inspiration from the geometric nautical alphabet and naval flags, the longitude and latitude of the market square in Henley-on-Thames and photography which heroes the core offering; we created a flexible identity system which works across a variety of applications.

The logotype is crafted from the ubiquitous Times New Roman, a contemporary take on an old classic. The use of the small dot is a subtle nod to the precious pearls found within oysters."

A classic contemporary identity for Henley Oyster Co. / World Brand & Packaging Design Society
A classic contemporary identity for Henley Oyster Co. / World Brand & Packaging Design Society
A classic contemporary identity for Henley Oyster Co. / World Brand & Packaging Design Society
A classic contemporary identity for Henley Oyster Co. / World Brand & Packaging Design Society
A classic contemporary identity for Henley Oyster Co. / World Brand & Packaging Design Society
A classic contemporary identity for Henley Oyster Co. / World Brand & Packaging Design Society
A classic contemporary identity for Henley Oyster Co. / World Brand & Packaging Design Society
A classic contemporary identity for Henley Oyster Co. / World Brand & Packaging Design Society

Design Agency: Carrousel Agency
Brand / Project Name: Henley Oyster Co.
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Retail Design, Consumer Brand Guidelines, Consumer Brand Digital, Consumer Advertising
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Concept / Non Published
Project Category: Wine
Consumer Packaging Format: Bottle, Wrap
Substrate / Material: Glass