Brand Creation and Delight in a Digital World for Walmart-Owned E-tailer Jet.com
Elmwood - Jet.com Uniquely J
" With the rise of e-shopping, own label no longer lives solely on shelf. Instead, it lives in a complex and fluid digital world. Walmart-owned e-tailer Jet.com had to think outside the box...
Many private brands are built around the traditional equation of acceptable quality at lower prices. But Jet.com’s urban millennial shoppers expect more. They want products that consistently deliver moments of surprise and delight.
With Jet.com’s Uniquely J, we had to think beyond the retail environment to deliver moments of Wow! across the entire consumer journey. The range is fun, unexpected and memorable, designed to prompt conversations and sharing."
Design Agency: Elmwood
Brand / Project Name: Jet.com Uniquely J
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Retail Design, Consumer Brand Guidelines, Consumer Brand Digital
Location: United Kingdom
Market Country: United Kingdom
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Retail
Consumer Packaging Format: Box, Jar, Pouch, Bottle
Substrate / Material: Carton, Plastic, Glass, Foil