Brand Rejuvenation of Canada’s Most-Loved Private Brand Label

Brand Rejuvenation of Canada’s Most-Loved Private Brand Label / World Brand & Packaging Design Society

Elmwood - Loblaws President's Choice

"Canada’s most-loved brand President’s Choice had been leading the private label agenda globally. But the time had come to re-energise, to push the boundaries again and drive future success. Research revealed that the brand was often overlooked. It was still seen as an alternative to big brands rather than a destination brand in its own right. It
needed to stand out, and stand for something. We rationalised the overall portfolio and introduced a flexible toolkit – repositioning the brandmark and using expressive photography within a white space. This new system gave the team confidence to tell engaging product stories across the PC portfolio. So far the brand refresh has achieved a 17%
YOY improvement of frozen food ranges."

Brand Rejuvenation of Canada’s Most-Loved Private Brand Label / World Brand & Packaging Design Society
Brand Rejuvenation of Canada’s Most-Loved Private Brand Label / World Brand & Packaging Design Society
Brand Rejuvenation of Canada’s Most-Loved Private Brand Label / World Brand & Packaging Design Society
Brand Rejuvenation of Canada’s Most-Loved Private Brand Label / World Brand & Packaging Design Society
Brand Rejuvenation of Canada’s Most-Loved Private Brand Label / World Brand & Packaging Design Society
Brand Rejuvenation of Canada’s Most-Loved Private Brand Label / World Brand & Packaging Design Society

Design Agency: Elmwood
Brand / Project Name: Loblaws President's Choice
Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation
Strategic Deliverables: Consumer Research / Insight, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Rebranding, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Brand Guidelines, Consumer Brand Digital
Location: United Kingdom
Market Country: United Kingdom
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Retail
Consumer Packaging Format: Boxes, Pouches, Sleeve, Tub
Substrate / Material: Carton, Plastic, Foil