Concept, Identity and Brand Creation for a Brand New, London-Based Craft Beer

Concept, Identity and Brand Creation for a Brand New, London-Based Craft Beer / World Brand & Packaging Design Society

Mister Victor - Uncommon Brewery

" Identity and brand creation for a brand new, London-based craft beer. Redefining the perception mainstream brand (FMCG) strategy, as well as the way can and bottle designs are presented as an art piece, unexpected imagery used as the identity."

Design Agency: Mister Victor
Brand / Project Name: Uncommon Brewery
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Freelance Concept / Non Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Can
Substrate / Material: Glass, Metal