New Visual Identity for a New Cinema in Madrid
Xavi Martínez Graphic Designer - Sala Equis
" Sala Equis is a new cultural space created for film lovers. Here cinema, music, food, drinks and different kinds of culture events coexist on the same place. This unique space is born from the old “Cinema Alba” the last porn cinema in Madrid.
I was approached by Sala Equis to help them build a new brand identity as well as a website, visual communication, packaging and signage. Having old cinema billboard advertising and light boxes as a reference, I developed a playful and flexible system."
Design Agency: Xavi Martínez Graphic Designer
Brand / Project Name: Sala Equis
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy
Design Deliverables: Corporate Brand Identity, Corporate Graphic Design
Market Country: Spain
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Entertainment
Consumer Packaging Format: Box
Substrate / Material: Pulp Paper