Raw Manuka Honey Brand and Packaging Design from New Zealand
Fredericus L'Ami - Activist Manuka
" Friends (and fellow kiwis living in L.A.) Luke Harwood & Gabrielle Mirkin wanted their Manuka honey brand to celebrate a powerful period in New Zealand's history. A time when locals stood up and exercised their rights and left-over house paint was re-purposed for protest signs. The design direction echoes this sentiment through a vibrant colour palette, emphatic typography & tactile stock. The customised Edwardian Activist logotype taps into history but through the pairing of a modern geometric sans, it feels contemporary. The gold foil accents honour this beautiful product and make it feel special. Protecting what you love & standing up for what you believe in underpins the Activist brand and is particularly relevant today.
Luke & Gabby are proudly championing the real-life relationships that make Activist so unique. Working with a dedicated team of honey fanatics to bring the finest raw Mānuka honey to the USA, they're also working with close friend and photographer Derek Henderson to tell their New Zealand origin story. We're excited to be part of the family bringing this wonderful product to the USA."
Design Agency: Fredericus L'Ami
Brand / Project Name: Activist Manuka
Project Type: Consumer Brand Creation
Design Deliverables: Consumer Graphic Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Food
Consumer Packaging Format: Jar, Wrap
Substrate / Material: Plastic, Pulp Paper