Branding and Packaging Design for a Drink with a Dark Mexican Identity for Danish Market

Branding and Packaging Design for a Drink with a Dark Mexican Identity for Danish Market / World Brand & Packaging Design Society

Hi! Estudio - Mezcal Zanjón del diablo

" Inspired by legends of some towns in Mexico, the collective imaginary "El zanjon del Diablo mezcal" emerges. A drink with a dark and powerful identity.
The brand revolves around the black colour, generating a harmonic visual syntax between each of the elements that we used.
We developed a bottle that gave elegance to the product and transmitted a traditional balance in a contemporary product."

Branding and Packaging Design for a Drink with a Dark Mexican Identity for Danish Market / World Brand & Packaging Design Society
Branding and Packaging Design for a Drink with a Dark Mexican Identity for Danish Market / World Brand & Packaging Design Society
Branding and Packaging Design for a Drink with a Dark Mexican Identity for Danish Market / World Brand & Packaging Design Society
Branding and Packaging Design for a Drink with a Dark Mexican Identity for Danish Market / World Brand & Packaging Design Society
Branding and Packaging Design for a Drink with a Dark Mexican Identity for Danish Market / World Brand & Packaging Design Society
Branding and Packaging Design for a Drink with a Dark Mexican Identity for Danish Market / World Brand & Packaging Design Society

Design Agency: Hi! Estudio
Brand / Project Name: Mezcal Zanjón del diablo
Project Type: Corporate Brand Creation
Strategic Deliverables: Consumer Brand World
Design Deliverables: Corporate Brand Creation
Location: Mexico
Market Country: Denmark
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Sprits
Consumer Packaging Format: Bottle
Substrate / Material: Glass