Corporate Rebranding and Visual Communication for IT and Telecoms Solutions Business in the UK
Supreme—DBA - Comms.UK
" The Communications and IT world is a noisy place and filled with a panoply of choice. Brands need to demonstrate their difference through a considered personality and position—doing that well makes it easy for customers to understand the difference.
Comms.UK’s old position was as a local company with a superb reputation — However, it was only known via its current customer base and was not voiced externally, meaning it’s methodology, process, beliefs and ethos weren't echoed in the company's visual communications — Both through its identity and tone — on and offline.
Starting with 'How', What, and 'Why' we answered these hard questions with research, client dialogue and more questions before starting to work on the visual elements—we believe that contextual research always affects the visual outcome. Vision requires courage to create big ideas—it facilitates enterprise, products and services that are sustained by organisations who have the ability to imagine what others cannot see, and the tenacity to deliver what others don't believe possible.
Summarised; Comms.UK needed to be presented in a professional manner that was honest, clear and confident. The rebrand, consisting of a new identity, brand & product architecture, visual system and website — along with print and digital assets; that not only aligns with their new brand statement but also mirrors their understanding of the client’s requirements."
Design Agency: Supreme—DBA
Brand / Project Name: Comms.UK — Branding and Visual Communication
Project Type: Corporate Brand Redesign
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Brand Naming, Corporate Service Naming, Corporate Tone of Voice, Corporate Service Brand Architecture, Consumer Product Brand Architecture
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Rebranding, Corporate Brand Experience, Corporate Brand Creation, Corporate Graphic Design, Corporate Service Design, Corporate Environment Design, Corporate Retail Design, Corporate Brand Guidelines, Corporate Brand Digital, Corporate Advertising
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Telecommunications
Consumer Packaging Format: Blister-Pack
Substrate / Material: Plastic, Pulp Paper