Corporate and Consumer Branding for German High Quality Brand of Natural Cosmetics
mischen - Coeur de beauté
" Coeur de beauté, heart of beauty, is a high quality brand of natural cosmetics of Ölmühle an der Havel. The products are based on different compositions of fine cold-pressed fruit kernel oils. The apricot kernel is the heart of the fruit and the oil is a true treasure of nature. The products are vegan, without palm oil, without parabens, without artificial fragrances and are manufactured in the manufactory in Berlin.
The dark jars protect the content and let the subtly colored label glow. Puristic design stands for the products’ purity. The logo in glossy metallic contrasts pleasantly with the matt background. The copper line at the bottom edge of the label creates a significant and strong base."
Design Agency: mischen
Brand / Project Name: Coeur de beauté
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Brand Naming, Corporate Service Naming, Corporate Tone of Voice, Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Graphic Design, Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Market Country: Germany
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Health and Beauty
Consumer Packaging Format: Bottle
Substrate / Material: Glass