Veggie Drink Brand Creation for Health Food Beverage Category for North American Markets
Forth + Back - Mother Veggie Tonic
"The health food beverage category is yearning for a healthier alternative to fruit juice. The fact is, it is healthier to juice with vegetables rather than fruits. When you juice with vegetables, it is easier for your body to break down and isolate micro- nutrients that are not easily obtained through eating vegetables. Conversely, when juicing fruits, vital nutrients are lost compared to eating them raw. Also, many consumers are unaware of the high amount of sugar they are ingesting when consuming fruit juice.
Given the high concentration of vegetables, Mother is a uniquely “green” drink amongst other green juice competitors. Forth + Back developed an honest, yet bold, brand language that was carried throughout all bottle designs and related brand collateral."
Design Agency: Forth + Back
Brand / Project Name: Mother Veggie Tonic - Identity Design & Packaging
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Brand Guidelines
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Beverages
Consumer Packaging Format: Bottle
Substrate / Material: Glass, Plastic