Brand Creation and Positioning of a Premium Italian Wine Collection
Andrea Castelletti - Cantina dei Colli Ripani
"We want to take you even higher.
With this promise, Cantina dei Colli Ripani presents its collection par excellence: an exclusive collection of 6 premium products with international acclaim for their history, care and quality. We’re 508 metres above sea level on the Colle San Nicolò, the highest point of Ripatransone.
The highest point, expressed in three figures, is what inspired the premium positioning of the fine 508 Collection. Indeed, the highest point conveys the utmost expression of the wine quality, graphically represented with 3 steps: meticulous processes, exclusive selections, guaranteed excellence. They are part of the 508 collection 6 wines that now have the largest number of awards.
We are happy to introduce Diavolo e Vento, Mercantino, Lajella, Condivio, Castellano and Leo Ripano. Each of them, staying true to the promise “There’s land and there’s wine”, has a very personal story to tell. Indeed, these fine bottles not only contain excellent-quality wine, but also Ripatransone’s unmistakable character, conveyed through the testimony of its most distinctive and iconic characters."
Design Agency: Andrea Castelletti
Brand / Project Name: Cantina dei Colli Ripani
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design
Market Country: Italy
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Wine
Consumer Packaging Format: Bottle
Substrate / Material: Glass, Pulp Paper