Concept and Brand Creation of Organic Juices for European Market

Concept and Brand Creation of Organic Juices for European Market / World Brand & Packaging Design Society

Ángeles Baeck, Carla Bermejo, Pablo David López (Elisava Students) - 100% organic juice

" Naming, branding and packaging design (graphic and structural) for an organic juice brand.

Foreign Stories, which concept relies on selecting exclusive fruits from all over the world in order to produce unique juices, introduces the customer to new flavors, to distant places where they probably haven't been yet.

A detailed, careful and sober design has been developed as to highlight the eccentric color of each fruit and to emphasize the wanderlust spirit of the brand."

Concept and Brand Creation of Organic Juices for European Market / World Brand & Packaging Design Society
Concept and Brand Creation of Organic Juices for European Market / World Brand & Packaging Design Society
Concept and Brand Creation of Organic Juices for European Market / World Brand & Packaging Design Society
Concept and Brand Creation of Organic Juices for European Market / World Brand & Packaging Design Society
Concept and Brand Creation of Organic Juices for European Market / World Brand & Packaging Design Society

Design Agency: Ángeles Baeck, Carla Bermejo, Pablo David López (Elisava Students)
Brand / Project Name: 100% organic juice structural and graphic packaging design
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Spain
Market Country: Spain
Market Region: Europe
Project Type: Student Commercial / Self Published
Project Category: Food/Beverage
Consumer Packaging Format: Bottle
Substrate / Material: Plastic