Driven by data, Designed by Nature, German Wine Crafted by the Elements
Landor Hamburg - BRUTE
" Driven by data, designed by nature
Stormy, rainy, unpredictable. Hamburg must be the last region on earth to produce wine.
So how do you market a wine grown in such an inhospitable place?
The brutal Hanseatic weather shapes the wine. So we used it to shape the brand.
Empty bottles are stored out in the vines throughout the year, cultivating a unique patina from exposure to the elements. Then, to create a fully weather-powered brand experience, we built an algorithm that captures the Hamburg weather and generates packaging that reflects the brutal conditions of each vintage.
Wine crafted by the elements."
Design Agency: Landor Hamburg , Jack Osborn
Website/coding: Patrik Hübner
Brand / Project Name: BRUTE - wine branding and packaging
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design, Consumer Brand Guidelines, Consumer Brand Digital, Consumer Advertising
Market Country: Germany
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Wine
Consumer Packaging Format: Bottle, Wrap
Substrate / Material: Glass, Pulp Paper