The Design and Delivery of a Pair of Premium Gins, Sour Cherry and London Dry
Here Design - Luxardo
" Here Design has designed a pair of premium gins for Luxardo, the family-owned liqueur company founded in historic Dalmatia, now based in Torreglia, Italy.
The London Dry is crafted using a recipe that goes back to the famous Ginepro di Dalmazia, produced by the family since the beginning of the 1900s and made using nine botanicals including licorice and bitter orange.
The new Luxardo Sour Cherry Gin is made using an infusion of Luxardo Marasca cherry juice combined with the London Dry distillate, creating a typical gin with strong juniper and spicy notes and a lingering cherry aftertaste.
Here Design researched the time-honoured Luxardo brand with their distinctively designed historical bottles, and distilled their background story through a decorative, narrative and ornamented design that celebrates the world of Italian nineteenth-century life, whilst also appealing to contemporary gin drinkers.
Demonstrably designed as if taken directly from that splendid era, Here Design used a toothy matt paper stock and heavily embossed text for the labels, incorporating just the right amount of gold foil for extra lustre. A hand-applied tax strip over the top of the cork gives the bottle a special personal touch.
The final result for both bottles is an artisanal, textured, modern classic feel that both reflects the richness of the backstory and successfully represents the delicious high-quality liquids inside."
Design Agency: Here Design
Brand / Project Name: Luxardo
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: United Kingdom
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Spirits
Consumer Packaging Format: Bottle
Substrate / Material: Glass