Brand Creation of The Grassroots Football App Kickabout
LoveGunn - Kickabout - App Design
" Branding and designing an app that allows amateur footballers to find, organise and book games and pitches.
Kickabout is a mobile app dedicated to solving the problems every amateur player and team faces. The problems arising from cancelling games due to not being unable to make up numbers, not being able to find a pitch to play on, or players struggling to find a local team to join.
Just like Kickabout does with games, we combined football and location in one icon, it's a symbol that any player and team can instantly recognise.
Designed to work as a universal place marker, the logo acts as location pin so players can easily find football pitches, teams and players in their area.
The app was designed to make it as simple as possible to find, organise and play games. Using short-cuts and intuitive navigation to switch between finding, booking and creating games. UX and UI Beta testing was held over the summer of the European Championships with key user groups. Kickabout is now being rolled-out across Ireland before spreading into new territories and allowing the world of football players to connect and play regularly."
Design Agency: LoveGunn
Brand / Project Name: Kickabout - App Design
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Brand Experience, Consumer Brand Creation, Consumer Brand Guidelines, Consumer Brand Digital
Location: United Kingdom
Market Country: Ireland
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Technology/Software