Branding and Packaging Design for Ecological Farmer Florist in the Netherlands
Studio de Ronners - Veld & Vaas
" The company was founded by artist Denise Collignon and landscape historian and floriculturist Mariette Kamphuis. The fascination for the wondrous flower and plant world brought both together. Veld & Vaas stands for a company with two personalities: art and landscape. The work of Veld & Vaas is characterised by vegetable materials, folklore, and historical and contemporary (floral) art. They feel part of a long tradition and pursue this to culminate into topical insights; ecological, involved and with a dose of humour. This emerges from the aphorism green fingers, clean hands: pure substantial.
Veld & Vaas presents itself as a symbiosis of two worlds, which formed the starting point for the packaging. The color of the packaging is derived from the content of the soaps / ingredients (marigold and activated carbon), which also come together in a dual-colored version with both types of soap. The result is a timeless-looking package, in which the story of the inventors can be seen on the inside of the package. As soon as you open the package, you will be met with the aroma."
Design Agency: Studio de Ronners
Brand / Project Name: Veld & Vaas
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design
Market Country: Netherlands
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Health and Beauty
Consumer Packaging Format: Case, Wrap
Substrate / Material: Pulp Carton