Illustrative and Contemporary New Brand, Packaging and Interior Design for Pizza Restaurants
ONTO DESIGN STUDIO - Heavenly Crust Artisan Pizza
"Starting point of this project was to pull away from today’s industrialised fast-food chains to experience quality Italian pizza through traditional methods. In line with this goal, the project was considered as a whole, the interior design and branding were carried out simultaneously. The brand has been given a new identity that will stand out in its field. Brand identity was supported with the warmth of wood, the use of green tones that resemble the nature, white colours and simple forms; a sense of belonging was created between the restaurant customer and the restaurant.
First of all, minimal touches that are felt throughout the restaurant interior were reflected in the logo and packaging design, creating the style of design for every part of the brand.
The logo was designed to represent the name of the restaurant (Heavenly Crust) as well as the interior. The Logo was inspired by the halo of an angel combined with the abstract geometry of the pizza dough to create a pleasuring sense that arouses a “heavenly” feeling while enjoying this artisan pizza.
The initial idea for the packaging design stemmed from the flavourings that complemented the taste of the skillfully prepared, wood-fired pizza. Packages designed with minimal lines on a completely white background were complemented with illustrations that emphasised the vivid colours of nature.
Heavenly Crust Artisan Pizza was created carefully so that the brand could serve its clients with the promise of returning to nature, simplicity and sincerity. Bon Appetit !"
Design Agency: ONTO DESIGN STUDIO
Brand / Project Name: Heavenly Crust Artisan Pizza
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Design
Market Country: Turkey
Market Region: Europe
Project Type: Agency Concept / Non Published
Project Category: Food
Consumer Packaging Format: Bottle, Box
Substrate / Material: Pulp Board, Pulp Carton