Resurrecting a British Motoring Icon TVR on a Branding Journey to Rediscover the Spirit of Driving
LoveGunn - TVR - Brand Refresh
"Resurrected, repatriated and now re-positioned, LoveGunn have taken TVR on a branding journey to rediscover the spirit of driving and capture what it means to get behind the wheel of one of these outrageous and charismatic sports cars.
With the new Griffith car being revealed at the 2017 Goodwood Revival, TVR needed a consistent brand narrative to align the business and creative direction as well as a refreshed look and feel having been out the game for over 10 years.
Through a series of strategic and brand workshops the brand truth was found; TVR isn’t a car, it’s an idea, a purist's manifesto of what driving should be.
LoveGunn pushed this idea to its extremes and created an immersive brand world, inspired by the raw and expressive British counter-culture movements of Brutalism and Punk. A juxtaposed approach to other sports car brands, who feature polished cars driving along sea view vistas by equally polished gentlemen.
The new brand is bold, loud, rebellious and unapologetic."
Design Agency: LoveGunn
Brand / Project Name: TVR - Brand Refresh
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Rebranding, Consumer Brand Experience, Consumer Brand Creation, Consumer Brand Digital, Consumer Advertising
Location: United Kingdom
Market Country: United Kingdom
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Transport