The Creation and Invitation of Consumers to Engage in Making Their Own Schnapps

The Creation and Invitation of Consumers to Engage in Making Their Own Schnapps / World Brand & Packaging Design Society

Everland - Aalborg Basis

"Schnapps doesn’t have to be caraway and dill. With Aalborg Basis, Aalborg Akvavit looked to invite consumers to engage with the aquavit and make it their own - perhaps add a touch of bacon, a dash of liquorice or their own mix of herbs. Everland helped create a design that is simple, encouraging and accessible for everybody to use as their own canvas for creating a spirit filled with personality. The mild flavour leaves room for personality so you can make a schnapps taste exactly the way you want it. Aalborg Basis is DYI schnapps at its finest."

Aalborg Basis Case
The Creation and Invitation of Consumers to Engage in Making Their Own Schnapps / World Brand & Packaging Design Society
The Creation and Invitation of Consumers to Engage in Making Their Own Schnapps / World Brand & Packaging Design Society
The Creation and Invitation of Consumers to Engage in Making Their Own Schnapps / World Brand & Packaging Design Society
The Creation and Invitation of Consumers to Engage in Making Their Own Schnapps / World Brand & Packaging Design Society

Design Agency: Everland
Brand / Project Name: Aalborg Basis
Project Type: Consumer Brand Creation
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
Location: Denmark
Market Country: Denmark
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Spirits
Consumer Packaging Format: Jar
Substrate / Material: Glass