Graphic Restyling and Corporate Brand Redesign for Italian Chilli Pepper Range of Products

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Studio La Regina - Calabrian Chilli Pepper by Scalzo

"Calabrian Chilli Pepper by Scalzo is a complete line of products based on Calabrese red pepper. Studio La Regina designed the packaging of this line, within the whole restyling of the corporate image.
The labels recall the graphics of the fire department signs to underline that the line is entirely dedicated to spicy. The graphics of the caps covers reiterates the concept showing it as pieces of cardboard burned on the edges.
The graphics have been revived in more bright colors for some elaborate products, while on all the packs there is a Spicy Scale which, with a playful graphic, allows you to immediately understand how spicy each product is."

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Design Agency: Studio La Regina
Brand / Project Name: Calabrian Chilli Pepper by Scalzo
Project Type: Corporate Brand Redesign, Consumer Brand Redesign
Strategic Deliverables: Corporate Brand Strategy, Corporate Tone of Voice, Consumer Tone of Voice
Design Deliverables: Corporate Rebranding, Consumer Rebranding, Consumer Brand Experience, Consumer Graphic Packaging Design
Location: Italy
Market Country: Italy
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Food
Consumer Packaging Format: Jar
Substrate / Material: Glass