Brand Creation and Packaging Design Organic Cold Brew Coffee
Gaspard Agence - FARO Roasting House Cold Brew Nitro
"FARO Roasting House mandate was to create the visual design of a can of cold-brewed organic coffee. A first for the company. We had to keep the classic and elegant look of the existing range, to which we added a touch of sparkle to pique the curiosity of consumers.
The existing colors were taken again, the black and the beige, and we added a sparkling green to give a luminous aspect to this product dedicated to the summer season. Interesting aspect of the can, some details were left without color to use the metallic reflection of the aluminum.
Mindful to communicate the peculiarities of the product, we putted some information in value as the concept called Nitro, an infusion with nitrogen giving a particular creaminess to the coffee. Icons have also been developed to process secondary information to differentiate them.
Introduced in exclusivity in food shows before its launching in stores, the FARO Roasting House Cold Brew Nitro has turned heads with its resplendent design, and delighted coffee lovers with its refreshing taste and delicate creamy texture.
“We are very pleased with the end result of the packaging, not only is it a very good fit in the organic family, but has managed to differentiate it effectively to bring out its unique character.” – Francis Lacas, President."
Design Agency: Gaspard Agence
Brand / Project Name: FARO Roasting House Cold Brew Nitro
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Market Country: Canada
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Beverages
Packaging Format: Can
Substrate / Material: Metal