Making a Splash by Creating a New Challenger Brand for The Reel Fish Co.
The Collaborators - Reel Fish Re-brand
"The Collaborators have created a new positioning, brand identity and packaging for The Reel Fish Co. An antidote to the big tuna names, Reel Fish are on a mission to re-invigorate and disrupt the tuna aisle with a challenger brand that looks and behaves differently. With the positioning ‘Fish Unlimited’ The Collaborators developed a striking and anarchic look, made up of scrapbook ideas bursting out of a bold contemporary logo. A collage of culinary ideas, seaspiration and flavoursome ingredients, the design is aimed at getting a younger generation on board with tuna and realising its potential beyond sandwiches and potato fillers. As well as the identity and packaging designs, a vivacious tone of voice was created and a lively fun website was designed which consistently carried the new brand personality and style throughout."
Design Agency: The Collaborators
Brand / Project Name: Reel Fish Re-brand
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
Design Deliverables: Consumer Rebranding, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Cupboard Food
Packaging Format: Can, Tin
Substrate / Material: Metal