Packaging Design and Range Extension of Nutri-Grain-to-go Protein Squeezer
Jam&Co Design Pty Ltd - Nutri-Grain – TO GO Protein Squeezer’s
"Ready To Eat Cereals (RTEC) are losing relevance in the breakfast occasion. Due to fast-changing consumer lifestyles, consumers are looking for more convenient options. Convenient Breakfast penetration is growing at 28.2%
The new pack needed to clearly communicate Nutri-Grain TO GO Protein Squeezers key POD (FEEL FULLER WITH PROTEIN) via strong shelf appeal and presence. The packaging design needed to highlight taste appeal by showcasing the product ingredients across the flavour variants.
Jam was tasked with creating a breakfast solution for those young Aussies who were either skipping breakfast or not finding their current breakfast filling enough. The packaging design needed to maintain the Nutri-Grain brand identity and work cohesively with Nutri-Grain TO GO bars.
Following the success of the Nutri-Grain TO GO bars, Jam designed a pack with strong shelf stand out. Utilising the official Nutri-Grain pattern and gold Nutri-Grain brand, together with “FEEL FULLER WITH PROTEIN” flash. This created a clean and stylish pack which appeals to both teen and mum on the go."
Design Agency: Jam&Co Design Pty Ltd
Brand / Project Name: Nutri-Grain – TO GO Protein Squeezer’s
Project Type: Consumer Brand Rejuvenation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Brand Experience
Market Country: Australia
Market Region: Oceania
Project Type: Agency Commercial / Published
Project Category: Health & Beauty
Packaging Format: Pouch
Substrate / Material: Plastic