Agency Concept for Polish Major Healthy Food Export Product Line for English Speaking Markets

Agency Concept for Polish Major Healthy Food Export Product Line for English Speaking Markets / World Brand & Packaging Design Society

Arkadiusz Stanikowski | VHS KID - Belly Deli

"Kupiec is among the major healthy food manufacturers in Poland. They have been operating in the market since 1987.

They wanted to redesign their export product line for English-speaking countries.

Their crunchy granulated bran it is wheat and oat bran baked with natural jam. Brans nutrients have great impact on health and well-being. It’s for women who appreciate delicious tastes of fruits and want to take care of their silhouette.

With consideration of those facts facts:

1. the product’s competition had already good, established position in the market,

2. today colorful, over-designed packages are outshouting one another each other from the store shelves…

…design ended up with irregular shape, atypical way of opening and clean look, so product can stand out from the crowd.

Bran have only simple, natural ingredients and these qualities also stay behind the design idea."

Agency Concept for Polish Major Healthy Food Export Product Line for English Speaking Markets / World Brand & Packaging Design Society
Agency Concept for Polish Major Healthy Food Export Product Line for English Speaking Markets / World Brand & Packaging Design Society
Agency Concept for Polish Major Healthy Food Export Product Line for English Speaking Markets / World Brand & Packaging Design Society
Agency Concept for Polish Major Healthy Food Export Product Line for English Speaking Markets / World Brand & Packaging Design Society


Design Agency: Arkadiusz Stanikowski | VHS KID
Brand / Project Name: Belly Deli
Project Type: Consumer Brand Redesign
Design Deliverables: Consumer Rebranding, Consumer Brand Experience, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Location: Poland
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Concept / Non Published
Project Category: Bakery
Pakaging Format: Bag, Box, Sachet
Substrate / Material: Pulp Paper