Branding and Packaging Design for Fast Casual Restaurant that Cooks Up Fresh & Delicious Fries the Old Fashioned Way
Serious Studio - Pompoms: Twice Cooked Fries
Fries is Life.
OVERVIEW: Pompoms is a fast casual restaurant that cooks up fresh & delicious fries the old fashioned way: twice cooked and crisped to perfection. French Fries have always been the ultimate comfort food, and our strategy for this brand was to create a look that evokes a fun obsession with the classic fried snack.
The logo we made for Pompoms features a hedgehog-inspired creature of what we think fries would look like if you brought it to life.
We designed the menu in a simple way: you can order fries from sizes smallin', tallin' and ballin', and with the sauces and powders to match.
WHAT WE DID: Branding & Strategy, Creative Direction, Environment Design, Copywriting
Design Agency: Serious Studio
Project Name: Pompoms, Twice Cooked Fries
Category: Fresh Food
Format: Bag, Box