Craft Beer Label Design Edition to Celebrating Industrial Bristol in Collaboration with Bristol Museums

Craft Beer Label Design Edition to Celebrating Industrial Bristol in Collaboration with Bristol Museums / World Brand & Packaging Design Society

Arobase Creative - IKB IPA craft beer 

" BACKGROUND
Arobase Creative were asked to create a label design for a special new craft ale, brewed by Mad Dog Brew Co. in collaboration with Bristol Museums to mark the 200th anniversary of the institution of civil engineers. The new pale ale titled 'IKB IPA' is an homage to the work of Isambard Kingdom Brunel, who left his mark on the city of Bristol during the industrial revolution with internationally recognised landmarks such as the Clifton Suspension Bridge, SS Great Britain and Great Western Railway.

OUTCOME
We illustrated the iconic landmarks in a simplified geometric line style to reflect the precision and quality of the engineering and create a blueprint aesthetic.To create a bold front of pack we used period typography, loosely inspired by victorian era packaging, and contrasted this with a vibrant sans-serif annotation.The design of the label was adapted for pump clips, coasters and pint glasses."

Craft Beer Label Design Edition to Celebrating Industrial Bristol in Collaboration with Bristol Museums / World Brand & Packaging Design Society
Craft Beer Label Design Edition to Celebrating Industrial Bristol in Collaboration with Bristol Museums / World Brand & Packaging Design Society
Craft Beer Label Design Edition to Celebrating Industrial Bristol in Collaboration with Bristol Museums / World Brand & Packaging Design Society
Craft Beer Label Design Edition to Celebrating Industrial Bristol in Collaboration with Bristol Museums / World Brand & Packaging Design Society
Craft Beer Label Design Edition to Celebrating Industrial Bristol in Collaboration with Bristol Museums / World Brand & Packaging Design Society
Craft Beer Label Design Edition to Celebrating Industrial Bristol in Collaboration with Bristol Museums / World Brand & Packaging Design Society
Craft Beer Label Design Edition to Celebrating Industrial Bristol in Collaboration with Bristol Museums / World Brand & Packaging Design Society

Design Agency: Arobase Creative
Brand / Project Name: IKB IPA craft beer packaging
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming
Design Deliverables: Consumer Graphic Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Packaging Format: Bottle
Substrate / Material: Glass, Pulp Paper